For a long time, businesses have used celebrities and iconic figures to promote their products, and there’s no sign of this stopping anytime soon. In fact, you might have heard the term influencer marketing bandied around the web recently, which refers to this idea of using someone else – or, more specifically, someone with influence – to promote your products or services.
When Coca Cola brought out their personalized coke bottles, the world went crazy for them. Dubbed the “Share a Coke” campaign, it took off all over the world with bottles named after people in every different destination.
To keep momentum going, customers were asked to share pictures of themselves enjoying a drink with their personalized coke bottle on social media. The result? Coca Cola’s customers stepped into the role of advertiser.
Authenticity is one of the latest buzzwords that’s circulating in the online marketing world.
But, while other such catchphrases might just be a flash in the pan, authentic is something that should be deep rooted in any marketing strategy and business if you want to build a loyal following (and who doesn’t want to do that?).