Business and marketing writer

I write long-form, research-driven pieces for start-ups, tech brands, online app companies and marketing businesses.

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4 Basic Things Every Copywriter Needs to Know

There’s so much more to being a copywriter than simply being able to write.

Sure, the ability to string a sentence together is a vital skill to have, but it’s not the only thing you need to bring to the table.

In fact, there are so many skills you can bring to the table that it can get overwhelming.

So let’s pare it back for a moment and focus on the key aim of any copywriter: to boost conversions.

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The History and Evolution of Marketing Influencers

For a long time, businesses have used celebrities and iconic figures to promote their products, and there’s no sign of this stopping anytime soon. In fact, you might have heard the term influencer marketing bandied around the web recently, which refers to this idea of using someone else – or, more specifically, someone with influence – to promote your products or services.

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What is User Generated Content (and Why You Should Be Using it)

When Coca Cola brought out their personalized coke bottles, the world went crazy for them. Dubbed the “Share a Coke” campaign, it took off all over the world with bottles named after people in every different destination.

To keep momentum going, customers were asked to share pictures of themselves enjoying a drink with their personalized coke bottle on social media. The result? Coca Cola’s customers stepped into the role of advertiser.

The importance of visuals article

How a Simple Video Skyrocketed Dropbox’s Sales (and How You Can Do The Same)

rom two guys with a love of coding to 50 million customers and $257.2 million in funding in a matter of months. Sounds like a fairytale, right?

In fact, this is the story of Dropbox, a company consumers didn’t know they needed in 2009 until a simple explainer video showed them what they were missing out on.

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5 Steps to Creating a First-Rate Webinar That Converts

Webinars are increasingly becoming a go-to marketing tool for businesses looking to reach an audience outside of their immediate geographical location.

Where you might once have had to run an in-person event, you can now run an online version to ten times as many people who are scattered all over the planet.

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Why Marketing Campaigns Must Move From Fiction to Non-Fiction

Advertising was once a huge part of society. Culturally, adverts took centre stage in commercial breaks and on billboards. They featured famous characters and presented a polished image of a product.

Over the years, marketing campaigns have changed with the times, singing a different tune when consumers call for it.

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Authentic Marketing: Is It Even Possible?

Authenticity is one of the latest buzzwords that’s circulating in the online marketing world.

But, while other such catchphrases might just be a flash in the pan, authentic is something that should be deep rooted in any marketing strategy and business if you want to build a loyal following (and who doesn’t want to do that?).

Why Your Product Isn't Selling (and How You Can Turn it Around)

Why Your Product Isn't Selling (and How You Can Tur...

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The Sales Secrets High-Growth Companies Don't Want You to Know

There always seems to be that one company that sky-rockets above the rest. Their growth comes out of nowhere and they leave every other business behind in the dust, wondering what exactly it was they did to leverage that growth.

Personalization article

Why Personalization is the Key to a Successful Sales Strategy

When 94% of businesses claim that personalization is the key to their success, it’s a difficult statistic to ignore.

So why is personalization so important when it comes to sales?

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The Pain-Free Guide to Setting up Successful Facebook Ads for Your Info Product

There are a lot of marketing articles out there that tout Facebook ads as a great way to promote your products to new audiences. But very few go into serious detail about all the different elements of an ad and how you can make yours successful.

Content organization article

How to Successfully Organize Content Ideas for Your Infoproduct

There’s no doubt about it – creating an info-product is a huge task. In fact, for many people, the whole idea of creating something this sizable is completely overwhelming.

Which is why it’s important to split the process into stages, especially when it comes to gathering inspiration, researching, and organizing the content.

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An Often Overlooked Way To Earn More In Your Business

As freelancers, it’s sometimes difficult to figure out how to move forward with our businesses; how to improve them, how to grow them, and how to realize our goals and achieve them.

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6 Ways Words Can Build a Consistent Brand

Your branding determines how your audience feel when they come to your site, whether they feel like they’ve stepped into a friend’s house, or a university lecture, or whether they feel inspired or motivated. The graphics you use and your color palette can all aid this, but a lot of people forget one of the best ways you can attract your ideal customers or clients and turn them into fans.

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7 Ways Companies Are Using Personalized Learning to Grow Their Business

Do you want to grow your business but don’t know how to get out of the rut you’re in? Plenty of other businesses are in the same boat, but there’s one simple fix that can give you the boost you need quickly and effectively.

That fix? Personalized learning.